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Privacy Policy

Last updated: August 18, 2026

Overload Strength ("Overload Strength," "we," "us," or "our") operates a personal training gym located inside Wolfpack Combat Academy at 2909 Perry St, Madison, Wisconsin, and the website you are currently viewing (the "Site"). This Privacy Policy explains what information we collect, how we use and share it, and the choices available to you. By using the Site or our services, you agree to the practices described below.

1. Information We Collect

Information you provide to us. When you contact us by phone or email, request information, or sign up for training, membership, or nutrition coaching, we may collect your name, email address, phone number, mailing address, and any other information you choose to include in your message.

Information collected through our scheduling and membership platform. Bookings, membership sign-ups, and payments for our services are handled through PushPress, a third-party gym management platform. When you use PushPress to book a session, purchase a membership, or make a payment, PushPress collects and processes information on our behalf (which may include your name, contact details, billing information, and attendance history) in accordance with its own privacy policy. We recommend reviewing PushPress's privacy policy before submitting information through that platform.

Health and fitness information. If you enroll in personal training or nutrition coaching, we may collect health history, fitness goals, and related information you provide directly to our coaches or dietitian, typically through intake forms and waivers completed in person at our facility, in order to design safe and effective programming for you.

Information collected automatically. Like most websites, our hosting and content-delivery provider automatically logs standard technical information when you visit the Site, such as IP address, browser type, device type, referring pages, and the date and time of your visit. This information is used for security, troubleshooting, and understanding general Site performance.

Fonts. The Site loads typefaces from Google Fonts. Loading these fonts causes your browser to send a request (including your IP address) directly to Google's servers, which is subject to Google's own privacy policy.

We do not use our own cookies, advertising trackers, or analytics tags on this Site. Third-party services we link to or rely on, such as PushPress, Instagram, and Google, may use their own cookies or similar technologies, governed by their respective privacy policies.

2. How We Use Information

  • Schedule, provide, and manage personal training, small group training, nutrition coaching, and gym membership services
  • Respond to inquiries and provide customer support
  • Send appointment reminders, billing notices, and important updates about our services or facility
  • Design safe, individualized coaching and nutrition programming
  • Send marketing communications, but only where you have opted in, and you may opt out at any time
  • Maintain the security, integrity, and proper functioning of the Site
  • Comply with applicable legal, tax, and accounting obligations

3. How We Share Information

We do not sell your personal information, and we do not share it with third parties for their own advertising purposes. We may share information with:

  • Service providers who perform functions on our behalf, such as PushPress (scheduling, membership management, and payment processing), our website hosting provider, and email or communication tools we use to reach clients
  • Legal and safety purposes, where disclosure is required by law, requested by a court or government authority, or necessary to protect the rights, property, or safety of Overload Strength, our clients, or others
  • Business transfers, such as a merger, acquisition, or sale of some or all of our business assets, in which case client information may be among the transferred assets

4. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and financial records, and comply with legal, tax, and insurance obligations. When information is no longer needed for these purposes, we take reasonable steps to delete or de-identify it.

5. Your Choices and Rights

You may contact us at any time to:

  • Request access to, or a copy of, the personal information we hold about you
  • Request that we correct inaccurate information
  • Request that we delete your personal information, subject to our legitimate business, legal, and recordkeeping needs
  • Opt out of marketing communications by using the unsubscribe link in our emails, replying "STOP" to text messages, or contacting us directly

Wisconsin does not currently have a comprehensive consumer data privacy statute comparable to those enacted in some other states. Regardless of where you live, we honor reasonable requests consistent with this section. If you are a resident of a state that grants specific statutory privacy rights (for example, the right to know, delete, or opt out of certain data practices), we will handle your request in accordance with the law applicable to you upon verification of your identity.

6. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Site in the manner addressed by the Children's Online Privacy Protection Act (COPPA). Minors may participate in training programs only with the consent, registration, and in-person supervision of a parent or legal guardian, in accordance with our facility's enrollment and waiver requirements.

7. Data Security

We use reasonable administrative and technical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Third-Party Links

The Site contains links to third-party services, including our PushPress booking and membership platform, our Instagram profile, and Google review pages. These third parties operate independently of us and maintain their own privacy policies. We encourage you to review those policies, as we are not responsible for the privacy practices of third-party sites.

9. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for how to respond, our Site does not currently respond differently to such signals.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

Overload Strength
2909 Perry St, Madison, WI 53713
Phone: (608) 616-9941
Email: overloadstrengthtraining@gmail.com
Overload Strength

Madison, WI's premier personal training gym. Science-backed coaching and nutrition inside Wolfpack Combat Academy.

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